Evaluation - Question 5

How did you attract/address you audience?

A lot of the appeal to this film is about teasing the audience with the viral marketing campaign that will sweep a range of platforms, released onto them at the same time. This will work as an effective way of creating word of mouth and will make the film seem more exclusive, even though it will mostly air in independent cinemas at the start. The facebook and internet advertising talked about in question four will attract the niche audience that we're looking to appeal to, similar to how 'Paranormal Activity' did.

• We attracted a young audience by having a young actress playing the protagonist, so that the target audience could relate to her more. However, we used an actress that looked older than she was and got her to wear a dress that also made her look slightly older, so to address the mature end of the target range. The glass of wine she gets is also to add to her sophistication and appeal more to the older audience amongst them.

• The genre of the film was quite popular with our audience, and this was evident from the questionnaires answered at our first screening in which everyone realised that the film was either a thriller or horror film from just the opening sequence, and so with this being clear in the opening horror and thriller lovers were very interested to see more of the film.

• The use of the mobile and answering machine in the film is to appeal to the younger generation again due to the rise in the use of technology everywhere, thus making the film a lot more modern.